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Music Production

Introduction To Music For Video Ads

Promo: SGD21.90


  • Code: M-AP01

  • Mode of Training: Online E-Learning | Self Study | Part Time

  • Course Language: English

  • Min. Qualification: No Formal Qualification / Pre-Primary / Lower Primary

  • No formal industry experience required


Course Overview:

This self-study e-learning course provides learners with fundamental knowledge in composing music specifically tailored for video advertisements. Participants will study techniques and workflows to effectively navigate through stakeholder's expectations and requirements of musical compositions for advertisement projects. Through a combination of theoretical instruction, , case studies and real-world examples, learners will develop knowledge and proficiency in crafting music that aligns with client objectives, evokes desired emotions, and enhances the overall impact of advertising campaigns.


With this e-learning course, learners can learn anytime, anywhere, at their own pace. It is suitable for individuals with an interest in music composition, particularly those aspiring to work in the field of advertising, media production, or related industries. No prior formal qualifications or industry experience are required, making it accessible to beginners and enthusiasts alike.


At the end of this course, you will be able to:

  • Understand the key characteristics and goals of music in advertisements.

  • Identify client requirements and expectations for music composition in video ads.

  • Identify key steps in music composition workflow preparation

  • Analyse emotional impacts of music in advertisements and apply appropriate musical elements to evoke desired responses.

  • Identify elements of music

  • Integrate music effectively with visual content in advertisements through case studies

  • Identify key points in client’s revision notes

  • Understand common industry trade agreements and terms related to music composition services for video ads


1. Characteristics of Video Ad Music

2. ​Key Requirements and Expectations from Client​

3. Elements of Music 

4. Industry Case Studies

5. Revisions

6. Common Trade Agreement

We look forward to a fulfilling learning journey with you.

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